IHTEF

THE CHALLENGE

Powering Nigeria's Biggest Hospitality Conference

Delivering a successful conference requires more than branding. Every edition introduces new themes, speakers, sponsors, exhibitors, programmes, and audiences while preserving the credibility and recognition the event has built over the years. As the event continued to grow, the organisers needed a creative partner capable of providing strategic direction, supporting promotion, maintaining brand consistency, and delivering hundreds of physical and digital assets across multiple event experiences.

OUR APPROACH

From Strategy to Experience

As IHTEF's long-term Creative Partner, we work closely with the organisers long before each conference begins. Our role includes creative consultation, campaign planning, promotional strategy, brand development, and creative direction, ensuring every edition communicates a clear and consistent message to sponsors, speakers, exhibitors, delegates, government stakeholders, and the wider hospitality industry. We then lead the visual execution across every major touchpoint, including brand identity, marketing campaigns, sponsorship materials, conference publications, venue branding, exhibition graphics, stage visuals, event signage, delegate materials, and social media. Beyond creating assets, we provide creative oversight throughout implementation to ensure the brand is experienced consistently from the first announcement through the final session of the event. Our Contribution ✅ Strategy & Creative Direction ✅ Brand & Visual Identity ✅ Marketing & Promotional Assets ✅ Sponsorship & Corporate Materials ✅ Social Media Assets ✅ Venue Branding & Signages ✅ Conference Publications ✅ Delegate Materials ✅ Banners & Backdrops ✅ Creative Consultation & Quality Control

THE RESULT

Five Years of Trusted Partnership and Counting

For five consecutive editions, Onetouch Africa has helped deliver a consistent, professional, and memorable brand experience for one of Nigeria's most respected hospitality events. Our continued partnership has strengthened IHTEF's visual identity, enhanced sponsor and attendee confidence, and supported its growth into a recognised platform that attracts ministers, governors, hospitality executives, policymakers, investors, exhibitors, and emerging professionals from across Nigeria. Today, IHTEF continues to set the standard for hospitality conferences in the country, with a brand experience that reflects the scale, credibility, and ambition of the event.