TRAVCONEXPO
TRAVCONEXPO (Travelpreneur Conference & Expo) was launched as Nigeria's first dedicated travel conference, exhibition, and networking platform, bringing together travel professionals, entrepreneurs, industry leaders, exhibitors, government agencies, and enthusiasts to connect, learn, collaborate, and grow. OneTouch Africa partnered with the organisers from inception, creating the event's complete visual identity and delivering branding across every digital, print, and physical touchpoint. From the first campaign announcement to the final Gala & Awards Night, we helped transform a new idea into a credible, industry-leading event experience.
THE CHALLENGE
Launching a maiden event meant starting with zero brand recognition.
TRAVCONEXPO needed to establish credibility, attract sponsors, exhibitors, speakers, and attendees, while presenting itself as a professional platform worthy of becoming the future meeting point for Nigeria's travel industry. The challenge was to create a cohesive brand that worked seamlessly across several physical and digital assets while delivering a consistent experience throughout the two-day event.
OUR APPROACH
OUR APPROACH
We led the creative direction and visual execution of the entire event, developing a scalable identity system that positioned TRAVCONEXPO as a modern, professional, and industry-defining brand. Starting with the brand & visual identity (logo, colour palette, typography, and guidelines), we built a unified visual language that extended across every audience touchpoint, including: ✅ Marketing & promotional campaigns ✅ Sponsorship and corporate materials ✅ Social media assets ✅ Motion graphics & promotional videos ✅ Exhibition and conference materials ✅ Venue branding & environmental graphics ✅ Event signages ✅ Delegate packs, name badges & souvenirs ✅ Banners, backdrops & large-format print production Beyond design, we worked closely with the organisers to ensure every visual element translated effectively into the venue, creating a seamless brand experience from registration on Day One through the Conference, Exhibition, Awards, and Gala Night on Day Two.
THE RESULT
LASTING IMPACT
The inaugural edition successfully introduced TRAVCONEXPO to the Nigerian travel industry, attracting thousands of attendees, including travel professionals, entrepreneurs, exhibitors, corporate partners, government representatives, and industry stakeholders. A consistent visual identity strengthened the event's credibility, elevated the attendee experience, and established a strong foundation for future editions. In recognition of our contribution, OneTouch Africa received the Excellence in Service Award during the Gala & Awards Night.
Dr. Oludayo Taiwo Gideon
Convener, TRAVCONEXPO
"Onetouch Africa didn't just design our event; they helped bring TRAVCONEXPO to life. Their creativity, professionalism, and attention to detail created a consistent experience that elevated our inaugural edition and contributed significantly to its success."
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