#Let'sTakeBackImo

THE CHALLENGE

The Challenge

The 2023 Imo State governorship election was one of the most closely watched political contests in the Southeast geo-political zone in Nigeria . The campaign sought to present Senator Athan Achonu of the Labour Party as a credible alternative while communicating a message of renewal, inclusion, and hope to voters across the state. With campaign activities spanning rallies, media appearances, fundraising events, community engagements, and digital platforms, the challenge was to build a recognisable visual identity that could be applied consistently across every communication, strengthening public recognition and reinforcing the campaign's message at every touchpoint.

OUR APPROACH

Our Approach

OneTouch Africa led the campaign's creative and visual direction, translating the #LetsTakeBackImo message into a cohesive identity system that unified every campaign touchpoint. We designed the campaign logo and developed a comprehensive visual language encompassing typography, colour, imagery, layouts, and graphic elements. This became the foundation for all campaign communications, ensuring a consistent and recognisable presence across digital and physical platforms. Our work extended across the entire campaign ecosystem, including social media creatives, campaign posters, event branding, fundraising collateral, outdoor advertising, and a wide range of print publications deployed throughout the state. A key deliverable was the design and production of the campaign's 70-page manifesto, transforming the candidate's vision, governance agenda, and policy priorities into a clear, accessible, and professionally presented publication. Every asset was developed within a unified design system, enabling campaign teams to communicate with clarity, consistency, and confidence throughout the election cycle.

THE RESULT

Outcome

The campaign established a strong and recognisable visual presence across Imo State, maintaining a consistent identity throughout digital platforms, campaign events, publications, outdoor media, and voter engagement activities. This cohesive visual system strengthened message recognition, reinforced the campaign's credibility, and enabled communication materials to be produced and deployed quickly while maintaining consistency across every touchpoint, even as campaign activities intensified. Although the election ultimately resulted in the incumbent governor retaining office, the campaign achieved widespread visibility and strong public recognition. Our work helped transform a campaign message into a cohesive visual system that communicated with clarity, consistency, and professionalism from the primary through election day.