Nest Lagos
Nest Lagos is a modern Afro-themed restaurant in Victoria Island, Lagos, created to offer a distinctive dining and social experience. The project involved building the Nest Lagos brand from the ground up and translating its identity across the restaurant's physical environment, customer touchpoints, marketing channels and launch communications. Our involvement spanned brand identity, creative direction, print and physical collateral, marketing strategy and campaign execution support, creating a connected brand experience designed for both everyday restaurant operations and customer engagement.
THE CHALLENGE
Creating Consistency Across Every Touchpoint
A new restaurant needs more than an attractive logo. Its identity has to work everywhere the customer encounters the brand, from the restaurant environment and menus to packaging, promotional materials, social media and marketing campaigns. For Nest Lagos, the challenge was to develop a cohesive hospitality brand identity that could translate naturally across both physical and digital touchpoints while remaining practical for everyday restaurant operations. The goal was to create a distinctive and recognisable restaurant brand while ensuring every interaction contributed to the same overall experience.
OUR APPROACH
From Brand Identity to Customer Experience
We approached Nest Lagos as a complete hospitality branding project rather than a collection of individual design deliverables. The visual identity established the foundation for the brand, which was then translated into the physical, promotional and customer-facing elements needed to introduce and support the restaurant. This included: ✅ Brand identity and visual direction ✅ Print, packaging and promotional materials ✅ Signage and environmental applications ✅ Marketing and communications support ✅ Social media creative and collateral By developing these elements as part of one connected system, the Nest Lagos identity could remain recognisable and consistent across different environments and customer interactions.
THE RESULT
A Brand Built to Grow With the Business
Nest Lagos launched with a cohesive brand identity and experience spanning its physical environment, customer materials, marketing communications and digital presence. The systems and applications developed for the brand provided a practical foundation consistent brand application across the restaurant's day-to-day operations while also evolving alongside the business. The project demonstrates our ability to bring together hospitality branding, creative direction, marketing strategy and customer experience to build a practical, recognisable brand system from the ground up.
Explore
